OF THE STREETS, FOR THE STREETS

Born for the streets, by the streets - GONEGONE London is a contemporary expression of UK streetwear, music and mystic symbolism. 

Established by a talented, multicultural, London born team of designers and storytellers - who cut their teeth at Stella McCartney, Uniqlo and the BBC - GONEGONE represents an inclusive vision of British pride, blending iconic symbolism with unheard voices - in collections, playlists and records underscored by bold, subversive statements. 

GONEGONE is committed to its origins and social sustainability practices. 5% of profits on every purchase will now be donated to London-based charity SouthWestFest, that supports, empowers and facilitates grassroots community action in Westminster. 

Look for the logo across London this winter. 

London flagship opening soon. 

Based in Soho, London.