OF THE STREETS, FOR THE STREETS

Born of the streets, for the streets, GONEGONE London is a contemporary expression of British mysticism, music and streetwear combined.

Established by a talented multicultural, British team of designers and storytellers who cut their teeth at Stella McCartney, Uniqlo and BBC Studios - GONEGONE represents an inclusive vision of Britain, blending iconic symbolism with unheard voices - in collections, playlists and records underscored by bold subversive statements. 

GONEGONE is committed to its origins and social sustainability practices. 5% of profits on every purchase will now be donated to London-based charity SouthWestFest, that supports, empowers and facilitates grassroots community action in Westminster. 

Look for the logo across London this winter. 

Based in Soho, London.